EFFIE AWARDS

CAMPAIGN | 2025

How do you make an award for effectiveness… truly effective?

By restaging it with clarity, focus and the courage to reduce. For IAA Austria, we created the new identity for the EFFIE Awards: “Gib mir ein E!” – a bold, striking claim that puts impact front and center.
With clean design, confident color choices and a structure that doesn’t just speak of relevance, but visualizes it, the EFFIE became a statement in itself. As an agency, it was a unique task and an honour to create the campaign for an award that celebrates outstanding communication.


The result: a campaign that signals purpose, celebrates excellence, and gives Austria’s most important industry award the presence it deserves.