SI-MISSION FACILITY

For ZSI and the new umbrella brand SIMF, our goal was to make a highly complex topic more accessible and engaging. Instead of starting with design, we began with a guiding idea: Future seeks social innovation. A clear stance that opens up rather than shuts down. Building on this thought, we developed a visual system with strong symbolism, human depth and precise typography.

The result is a brand that connects research, policy and civil society while making social innovation both visible and approachable.