COCA-COLA
CAMPAIGN | 2026
How do you turn a global icon into true local relevance?
For WPP Media, we created the project "Coca-Cola: Made By, Made In", a campaign that shifts the perspective away from the product and towards its origin and the people behind it. To those who make Coca-Cola happen locally and give the brand its distinctive Austrian character. The idea is radically simple, and that is exactly its strength. "Made By, Made In" shows that Coca-Cola is not made somewhere, but right here in Austria, created by people on the ground and rooted in real proximity.
Rolled out over three quarters of a 2026 across digital, social media and large scale out of home placements throughout Austria, the campaign became one of the key communication initiatives for both Coca-Cola Austria and the international brand.
The result is maximum visibility and true relevance. A global icon that reconnects locally and becomes more powerful than ever.
